The excitement about Jay Manuel Beauty's new HydroLuminous Sheer Foundation is mounting! You have to hear all about why this exciting new foundation is the best of makeup and skincare rolled into one convenient product. In other words, it's a makeup collection must have so it's perfect that guest blogger Robin Beattie (@robinbeattieny) of BeautyGobble.com caught up with Jay Manuel to chat about this unique new launch. Check out some highlights from the interview:
THE KEY PLAYER: WHY HYALURONIC ACID IS THE HERO INGREDIENT AND WHY JAY WAS SO DETERMINED TO MAKE IT WORK
My focus on Hyaluronic Acid came out of my personal experience with it. I did a lot of research years ago to find something that would hydrate my mostly oily skin without clogging it the way moisturizers can, and I’ve been using it in a clear serum form ever since.
While the word “acid” can scare people because they think it’s going to burn or cause an allergic reaction, Hyaluronic Acid doesn’t sting or cause irritation. It’s found naturally in the human body and is universally beneficial to skin health.
ON HOW HYDROLUMINOUS IS SO DIFFERENT FROM THE REST OF THE FILTER FINISH COLLECTION
My other two foundations have fantastic medium-to-full coverage properties, while HydroLuminous is sheer. It’s ideal for a more natural look but you’ll still look like you have great skin.
The breakthrough is that it perfects and hydrates without putting something into your pores, the way a conventional tinted moisturizer would, so you get this great feeling, like your skin says, “Aahhh—thank you!” and looks that much better, too.
NO TWO ALIKE: ON WHY EACH OF THE 12 SHADES HAS A CUSTOM MIX OF LUMINOUS MINERALS
One of the things I really fine-tuned was the coloration and amount of pearl and mica for each shade. For instance, the fairer shade minerals have rosy qualities, while those in the deeper range are more golden. It wasn’t one size fits all. The easy thing is that if you’re already using one of my other foundations and want to try HydroLuminous, you’ll be the same exact shade.
IN GOOD COMPANY: HOW HYDROLUMINOUS FITS IN WITH YOUR FILTER FINISH COLLECTION FAVES
HydroLuminous works with all the products in my Filter Finish Collection, but it’s especially perfect with Photo Illusion Concealer. You can use HydroLuminous first, and then if you want a little more coverage under your eyes, or on a blemish or dark spot, you can tap in the concealer, which just melts into your skin. And, of course, my Luxe Powder is the perfect finishing touch.
THE FULL-BEAT FACE: HOW HYDROLUMINOUS CAN MAKE IT EVEN BETTER
If you’re a person who prefers full coverage, whether it’s because your skin is more mature or you have some blemishes or you just like it that way, HydroLuminous is the perfect primary veil. It’s a great first step (after primer if you so choose) to create an underlying luminosity with that balancing hydration.
As far as mature skin is concerned, you’d be surprised just how much HydroLuminous addresses in terms of softening the look of fine lines, creating an evening illusion and toning down the appearance of redness, and it won’t migrate into lines the way that some makeup does.