With the recent launch of Jay Manuel Beauty, I knew that we were just beginning to tap into emerging mediums with what I like to call emancipating makeup. Isn’t it liberating identifying who you are and having the confidence to exhibit it? That’s what I wanted JMB to be all about!
All credit goes to working with so many incredible women in my career, I noticed a common theme with women:
CLASSIC women prefer to keep things simple, yet satisfying. She serves a pump and pearls kind of chic.
ICONIC women make memorable statements. She's the type of woman that's guaranteed to turn heads and stay on your mind long after she leaves.
AVANTE GARDE women aren't afraid to be "out there" with their look. These are the type of women that are likely to set trends.
These 3 themes are the basis of the Jay Manuel Beauty Classic, Iconic, and Avant Garde collections. I picked the colors in each collection to directly reflect the girl it represents.
For those who didn't know, makeup was my first passion. Being a makeup artist was the first stamp on my passport into the world of transformation. Creating Jay Manuel Beauty has allowed me to go back to my roots. It's an art for me and all arts are made to be shared with others. I spent years helping celebrities and women all over the world uncover their personal style, now I'm looking to translate that sentiment into an online beauty haven for all women. I want to bring big screen makeup to all the little screens out there. (iPhone, androids, and such).
The haven will be The Style Manuel.
I'm not just aiming to make people look pretty, I'm aiming to help them discover themselves and put their best face forward. Join me on the path to discovery, and #DiscoverYou.